Connect media to real outcomes across every channel, touchpoint, and transaction, powered by closed-loop attribution and real transaction data.

From ad exposure to verified purchase. Every step measured. Book Dashboard Demo

See how measurement works across
the full path to purchase

Every stage of the consumer journey, from first impression to verified transaction, measured, matched, and attributed.

Explore each stage of the measurement process

Cross-channel impression delivery with viewability, frequency, and reach measurement at the audience, creative, and placement level. All programmatic channels unified in a single reporting layer.

Deterministic and probabilistic identity stitching across devices and channels. Cybba’s identity graph connects cookies, MAIDs, hashed emails, loyalty program IDs, POS/CRM records, and retail media IDs into a unified household view.

Session-level behavioral signals — product views, store locator usage, cart activity, content interaction — tied to the resolved identity. This is where Cybba’s on-site engagement and email activation tools generate additional measurable touchpoints.

Geo-location verified store visits attributed to specific campaigns, channels, audiences, and creatives. Statistical controls isolate incremental lift over organic visitation. Available at campaign, ad group, audience, and creative level.

Point-of-sale transaction matching at the product, SKU, and basket level. Connected to retailer loyalty programs and first-party purchase databases via direct integrations with 12+ retail media networks.

Configurable multi-touch attribution, incrementality testing via matched control groups, media mix modeling, and KPI normalization. Delivers Retail ROAS, cost-per-visit, incremental sales lift, new buyer acquisition, and customer lifetime value metrics.

Measure every channel. Prove what drives results.

Performance across the full digital media mix unified in a single measurement layer with normalized KPIs. No more siloed reporting.

KPI normalization
Compare performance across channels using a consistent framework — eliminating channel-native metric distortions

Path-to-conversion
Understand the sequences of channel exposures that most reliably drive store visits and purchases

Display

CTV & OTT

Paid Social

Audio

Digital Out-of-Home

Native

Onsite Engagement

Video

Activation that drives measurable outcomes

Engage shoppers across site and email, with every interaction captured and attributed.

Onsite engagement

Personalized messaging based on real-time behavior and audience signals.

Cart and offer recovery

Re-engage shoppers with triggered messages and dynamic content across site and email.

Email activation

Extend campaigns beyond the click with measurable engagement from browse to purchase.

Connect digital media to verified
in-store purchases

Measure the complete path to purchase and attribute in-store sales back to media
with closed-loop precision.

Drive to Store Attribution

Understand what drives store visits

Measure the impact of media on foot traffic by connecting ad exposure to verified store visits across devices and channels.

• Store visit measurement
• Cross-channel attribution
• Geo-intelligence and location data

Closed-loop retail attribution

Tie media to actual transactions

Attribute in-store purchases to media using retailer transaction data, POS systems, and loyalty program integrations for true closed-loop measurement.

• SKU-level or transaction-level data
• Retailer, POS, and loyalty integrations
• Deterministic purchase validation

Powered by Cybba’s identity framework

A unified identity layer connects data across devices, channels, and transactions to power attribution, audiences, and measurement.

DES-706_Cybba_IdentityFramework_VersionB_CA5

Cross-device stitching

Connect multiple IDs per household into a unified identity for path-to-conversion analysis

Secure data onboarding

Ingest CRM, POS, and retailer data via LiveRamp and clean room environments — compliant and deterministic

1P audience segmentation

Build first-party segments from campaign, behavioral, and transaction data for activation and insights

Built for enterprise measurement
at retail scale

A unified platform connecting media, identity, and transaction data for closed-loop measurement.

Closed-Loop Attribution

Connect ad exposure to verified transactions at the product, SKU, and customer level.

Retail & omnichannel measurement

Measure performance across store visits, e-commerce, and in-store transactions in a unified view.

3P retail media integrations

Direct integrations with 12+ retail media networks using retailer first-party data for purchase-level attribution.

Audience insights & segmentation

Build first-party audiences for activation, attribution, and insights using campaign, behavioral, and transaction data.

Real-time dashboards

Analyze performance by channel, audience, creative, geography, and time with flexible, exportable reporting.

Cloud-native infrastructure

A proprietary data platform connecting campaign data to foot traffic, POS, loyalty, and CRM signals.

Attribution that fits your business

Flexible, multi-touch frameworks designed to reflect how consumers engage across channels.

Multi-touch attribution

Distribute credit across touchpoints using configurable models.

Incrementality testing

Measure true impact with matched control groups.

Cross-channel attribution

Unify exposure data into a single path to conversion.

Path-to-conversion insights

Identify the sequences that drive visits and purchases.

Media mix modeling

Quantify each channel’s contribution to business outcomes.

KPI normalization

Enable consistent cross-channel comparison without metric distortion.

Understand performance across the full path to purchase

Diagnose performance at every stage and optimize with precision where it matters most.

Awareness

Display, Video, CTV, Audio, Native, DOOH

Engagement

Onsite, Email,
Paid Social

Store Visit

Geo-verified foot traffic attributed to campaigns, channels, audiences

Purchase

POS & CRM transactions at the product, SKU, and basket level

Request A Demo

Our team will guide you through the platform we use to connect your ad
campaigns to real business outcomes.

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See how measurement works across the full path to purchase